Social media websites are today, becoming increasingly popular and as their popularity grows, o does the number of businesses that can be seen on them increase. Gone are the days when it was sufficient for a business just to be present on the internet to improve its sales, as now there are so many businesses on the internet it is unlikely one particular business will ever get noticed unless it uses SEO.
SEO stands for search engine optimization which is a set of strategies that can ensure that when a relevant search is made on the internet, one particular business’s website will appear at the top of the list of results. As the list of results will probably contain hundreds of websites for similar businesses, without the use of SEO a business’s website may never be seen, not via a search at least. Another aspect of SEO is link building and this is intended to increase the number of visitors a website gets, without waiting for a relevant search to be initiated. Link building is a process by which links to a certain site are placed on other sites in the hope that visitors to that site will use the link to visit it.
These were very effective and could ensure that at least a website got visited when relevant searches were made or was visited occasionally through other websites however, they were only effective then, when searches were made or people browsed the internet. Today most visitors to the internet go directly to one of the many social media sites and so today, in order for a business to have its site seen, it too must join these social media sites. Via a network of friends, one person can be linked directly or indirectly with literally thousands of other users of that social media site and that means that just one person’s recommendation can reach thousands of people.
In order for a business’s website to be effective on the social media, it must get liked and followed by as many people as possible as every link represents a potential customer. A business owner is often too busy to spend too much time on the social media sites, which it takes in order for the site to be effective and so many will hire social media managers to run and monitor their social media sites for them.
These managers are available and can be found on the internet where they can offer a range of social media package options, one to suit every budget. Many of these options will include the managing of several of the more popular social media sites which they will also monitor. They will monitor the sites to ensure comments are received and reviewed, removing any that may be damaging to the business. They will increase the number of likes the sites receive and will hopefully also increase the number of friends the site has. The business’s website will therefore start to be linked to possibly thousands of internet users.